According to Adam Roberts, Executive Vice President of Born Free, "Over the past five years our fur free fashion competition has been celebrating and encouraging those in the fashion industry to implement a fur-free work ethic and a commitment to the environment. We want to identify and celebrate emerging designers who believe in animal welfare and wildlife conservation and have no interest in perpetuating the cruel fur industry. We are impressed with these winning designs chosen by our generous panel of celebrity judges and hope for a future where these eco-conscious designers can influence the fashion industry against using fur."
Judges for the competition this year were award-winning television, film, and theater actress, Joanna Lumley; international design and couture legend, Elizabeth Emanuel, perhaps best known for creating Princess Diana's wedding gown; international top model and reality television star, Joanna Krupa; actress and television host, Katie Cleary; costume designer, fashion historian, and professor, David James Cole; and Hollywood fashion designer to the stars, Dalia MacPhee. The panel also includes Brita Belli, editor of E/The Environmental Magazine and Summer Rayne Oakes, eco-model, activist, and green living expert.